TMJ problems are rising due to high stress levels in the world today. More people are experiencing these problems, so more people are interested in reading about how to prevent them. When you give free preventive information like this, your prospective patients see you as a professional who is generous with his or her knowledge. It makes your practice seem very patient-centered, and shows that you prioritize the health and well being of your patients, instead of just making money from them. Ironically, this mentality actually wins you more patients, and does end up increasing your revenue!